TOKENA

Brief

Tokena faced the challenge of breaking into the agribusiness sector, a traditionally conservative market, with a blockchain-based proposition that guarantees transparency, simplicity, and accessibility for all. The objective was to position Tokena as a disruptive and innovative brand, authentically connecting with a diverse agricultural ecosystem while promoting equitable profit management.

This transformation required a strategic brand identity that not only reflected its technological nature but also its commitment to the core values of clarity and transparency—essential for building trust in a traditional market.

Idea

We developed a brand identity rooted in the concept of «Negocios a campo abierto», an approach that communicates simplicity, dynamism, and technology. This concept bridged Tokena’s core values with an innovative visual and communicative proposal, balancing technological modernity with user friendliness.

Thanks to this approach, Tokena successfully positioned itself as a fresh and reliable alternative in the agribusiness sector, creating a brand that not only stands out for its innovation but also sets a new standard for transparency and accessibility in the market.

Brand Identity

Art Direction