Marketing & Management

Company: WestWood Entertainment
Label Manager: Juliana Strappa
Artists: Romeo Santos, Melendi, Erika Ender, Tommy Torres, Carlos Rivera, Sin Bandera, Jaime Camil
Production: Carlos Ribera · Abbey Road

Juliana has developed and executed marketing strategies for renowned artists internationally at WestWood Entertainment. Her experience ranged from successful album launches to the production of national and international tours, organizing events in mass media, participating in festivals, and managing collaborations with prominent brands and institutions. During this period, she worked closely with record labels in Mexico, Argentina, Spain, the United States, Chile, Colombia, Panama, and Ecuador, among others, strengthening the presence and reach of artists in these key markets.