CAMPA

Brief

Campa started in 2014 as an amateur soccer tournament, but over time it evolved into an experience that goes beyond sports. Today, it is a space that brings together soccer enthusiasts, families, friends, pets, and lovers of music and gastronomy. A meeting point filled with positive energy, where events are celebrated and fun is combined with a deep respect for people and the values of a good life.

The challenge was to consolidate Campa as a purpose-driven brand, capable of clearly and coherently communicating its inclusive, fun, and timeless essence, in a context that extends far beyond the soccer field.

Idea
We developed a brand concept based on the philosophy of “More than soccer,” highlighting the bond between sports, community, and enjoyment. We created a graphic identity system that balances simplicity and dynamism, allowing every element to convey the playful and warm spirit of the project while remaining relevant and adaptable across events and touchpoints.

Thanks to this strategy, Campa positioned itself as a platform of experiences that transcends sports, becoming a benchmark for community, fun, and well-being.

Brand Identity
Art Direction
Motion graphics