Event / Sponsorships

An exhaustive analysis of qualitative and quantitative data was carried out, supported by valuation certificates for both properties and sponsors. This analysis involved the preparation of a detailed results report, covering attendee profiles, attendance habits, level of fandom, consumption patterns, media coverage value, advertising impact, social media presence, earned media, brand recall, and sponsor affinity. Special attention was given to return on investment (ROI), awareness level, loyalty, branding, and engagement.

As part of the client management responsibilities at Smart Sponsorship, leading the management of a highly specialized team in the analysis and evaluation of information specifically focused on sponsorship.

The main objective of this work was to determine the return on investment (ROI) for sponsors, while also aiming to achieve tangible results in terms of customer loyalty, brand recognition, market participation, as well as strategic positioning and repositioning.

Concerts: Arctic Monkeys, Miley Cyrus, Red Hot Chili Peppers / Coldplay / Roger Waters / Depeche Mode / The Killers / Shakira / Dvicio / Luis Miguel / Maluma / Mon Laferte / Alejandro Sanz.

Festivals: Corona Capital / EDC / Tecate Coordenada / Tecate Live Out / Beyond Wonderland / Vive Latino.

Theater: Chicago / Les Misérables / The Illusionists / Disney On Ice / Cirque Du Soleil.

Brands: Uber / Uber EATS / Levi’s / Pepsi / Coca Cola / KIA / Citibanamex / Samsung / Pringles / Bacardí / Spotify / Aeroméxico / Red Bull / Smirnoff / AT&T / Johnnie Walker / Monster / Huawei / GNP Seguros / Diesel.

Photo_ Billie Eilish: Raúl «Kigra» / OCESA